Sponsorship sales & Services

Brian honebein, Founder & CEO

The Event Partnership organization prides itself on being a one-stop-shop for event marketing.  Our team has experience with an array of events including Fairs, Festivals, Concert Series, and Sports.  Not only can we connect you to the venues in our network, but we can also represent you at events around the country. This facet of our company allows your organization to increase brand awareness and expand into target markets. 


EP is dedicated to creating innovative partnerships that match your organization's goals and missions with viable assets. We promise to make your sponsorship experience as seamless and turnkey as possible. Our staff is organized, detail-oriented, and efficient with your time and dollars. Best of all, EP understands the logistics of events, your on-site requirements and venue traffic flow patterns. 


So, what separates EP from the rest? We care! EP is committed to providing you the best service possible. We go above and beyond, and do whatever it takes to make your organization successful.

Back in 1995, Brian began his career in the professional sports industry as a marketing and ticket salesman for the Golden State Warriors before transitioning into Corporate Sponsorships for the Sacramento Kings.  In 2001, he founded Honebein & Associates when he was awarded the contract to sell sponsorships for the California State Fair. After tremendous success he rebranded the company into the widely esteemed business you see today, Event Partnership, and expanded to sell and service Sponsorships across the Western US. Brian is lucky enough to work every day with his beautiful wife, in which he shares two beautiful, slightly rambunctious, gluten intolerant children, Brielle and Brayden.

kimberly honebein, office manager

Kelly joined the EP team in September of 2014 after two years with the ​Triple-A Baseball team, the Sacramento River Cats, where she was interim Marketing Manager. Driven to deliver nothing short of excellence, Kelly goes above and beyond in all she does for EP. These characteristics are not only seen in her attention to clients, but also in how she has streamlined the organization’s operations and processes with her expertise in Microsoft and Adobe programs. Kelly is originally from Kodiak Island, Alaska and living in Sacramento for 8 years before recently relocating to Gilbert, Arizona, where she is working remotely for EP and sends the warm weather back whenever she can.

samantha wyatt, Director of sponsorship activation

Photographed left to right - Sam, kelly, brian, kimberly

meet the team

Some would say Kimberly joined the EP team when she said "I do" in March 2004. Since then she has been an integral part of all facets of the organization, helping to grow the business with her tireless support and positive attitude.  Kimberly has taken on all administrative responsibilities and keeps EP running and successful behind the scenes. Bored is not in Kimberly's vocabulary; if she isn't researching new and innovative gluten free recipes, she's juggling her kid's ever-changing sports and activity schedule and taking care of the EP team.

kelly cassidy, Director of sponsor relations

Samantha joined EP in January of 2015 after graduating from Sacramento State with her Bachelor's Degree in Communications. In a short amount of time, she has become an asset to the team by positively developing her role and enhancing EP’s dedication to focusing on each client, event, and goal, incomparably. Sam believes that a positive attitude is imperative in the work place and incorporates a can-do mentality to all of her EP responsibilities. In her "free time," Sam enjoys long walks up mountains with her trusty boxer, Chance.